Relocated from Ego’s Sheffield restaurant, Jodi runs the newest outlet in the 3Sixty empire. And just 3 months in to her role, she can report an impressive 1,300 covers per week – 40% above target!
But to what does Jodi attribute her success?
“We focus on the basics,” explained Jodi “And we do it very well.”
“We serve well cooked, fresh food in a welcoming family environment; we’re very active in our community and we absolutely understand the power of social networking and customer loyalty.”
Indeed, Ego Restaurants can boast 80,000 Ego Club members and an average of 4,000 Twitter followers per outlet.
CEO James Horler explained, “Our Ego brand has demonstrated that social media and local marketing can make a difference. We now have one of the highest numbers of followers on Twitter and our Ego Club continues to go from strength to strength. We are keen to continue expanding the business within our own resources and it’s with the hard work and dedication of people like Jodi and her team that we are able to achieve that.”
“We were introduced to the Beverley Arms by a third party. It was in a bit of a sad state when we saw it and required a significant investment to bring it up to our standards. We worked very closely with The Wellington Pub Company to achieve this and the whole process has been very smooth.
“The Beverley Arms is only our second pub conversion, but we anticipate doing many more. It’s a great way to keep the property alive; by introducing a quality food offer we can make it more profitable. I’d say we’re trading at ten times what The Beverley was doing before.”
“We are looking for new opportunities throughout the Midlands and the North and I hope Wellington can provide more suitable sites.”